The consumption of healthy foods has been gaining more and more space in retail, especially among the new generations, who seek a balanced and sustainable diet. Aware of this trend, Vida Veg has established a strategic partnership with Carrefour, becoming the first supplier of plant-based products for the supermarket chain's own brand.

“During a visit to Barcelona, ​​I noticed Carrefour’s movement towards plant-based products and decided to bring this proposal to Brazil,” says Álvaro Gazolla, founder of Vida Veg. The company expects this partnership to allow for more affordable price positioning and expand the distribution of products throughout the country.

The agreement reinforces Carrefour's commitment to the global initiative “Act for Food”, which aims to democratize access to healthy, safe food produced with socio-environmental responsibility, always at fair prices.

In this first stage, three Vida Veg products hit the chain's shelves: sliced ​​cashew mozzarella, traditional cashew cream and cashew cream with fine herbs. “We selected these items due to their excellent sales performance and wide acceptance in the market”, explains Thayana Mattar, commercial manager at Vida Veg.

The process leading up to the partnership was challenging, requiring rigorous audits and quality assurance. “It was a demanding journey, but it confirms that we are headed in the right direction. Furthermore, this partnership strengthens the plant-based market in Brazil, taking advantage of Carrefour’s reach to expand access to these products,” concludes Thayana.

Source: Market & Consumption